Gym Aesthetics 3x3 Basketball Championship
Gym Aesthetics and Chinese University of Hong Kong joined forces in 2023 to create a half court (3X3) basketball championship; Top performing primary and secondary schools were invited to compete in this competition held at CUHK campus.
Client
Gym Aesthetics
Year
2023
Category
3x3 Half Court
Basketball
Championship
Type of Work
Logo design
PACA&CO. was invited to create an eye catching logo for the championship, it would be used on all types of promotional and marketing materials; From digital banners to back drops, trophies and medals, etc…
We began researching tournaments graphics, and in particular the half court basketball games. From there a selection of designs were proposed, each with its unique design, ideas and features. In the end the final design chosen was the ‘3X3’ butterfly logo.
The design incorporated the 3X3 element inspired by FIBA logo. A silhouette of a ball player sits in the middle of the 3X3 creating a graphic that resembles a butterfly and the GA logo.
This idea is based on the famous quote by boxer ‘Muhammad Ali’. ‘Float like a butterfly sting like a bee’ . Although this was not related to basketball, but the idea can be transcended to basketball. Where speed and agility is essential to compete in this sport.
The logo is made up of a few elements. Primarily the 3x3 butterfly motif; Then a holding device is extended from the left of the motif in dark blue. Gym Aesthetics logo and competition descriptor is set within the holding device. A hint of ball graphic is shown in the holding device.
As well as the logo design PACA was asked to design a basketball kit for the competitors. Several designs were submitted and the final design incorporates a large motif super graphic. The kit was produced in two colour ways (blue and white).
