Yick Wah
Yick Wah is a long standing family run toy manufacturing business in Hong Kong and China, they specialise in hand puppet toys and accessories.
Client
Yick Wah
Year
2024
Category
Children’s toys
Type of Work
Packaging design
PACA&CO. was asked to design a range of puppet toy packaging; Most of which were open packs revealing the contents inside. Box sizes range from single puppet box to multiple puppets with theatre display and accessories.
The manufacturing process have largely been unchanged for many years. Puppet faces are decorated by hand. Our client wanted to refresh their old image and packaging designs with some new ideas and graphics; Something bright and colourful and not too stuffy. Bringing some fresh ideas and appeal to this long established toy.
We recognised puppet toys is mainly about creative play, imagination and story telling. Improvisation, self input and hands-on with the toy; And this would be our starting point in creating the design.
The design we proposed and loved by our client was a child like hand drawn village scene with vibrant use of colours. The attractive design invites the viewer to take a closer look at the drawing and the product. The packaging has dual purpose, other than housing the toys, some packaging can also be used as props and theatre backdrops.
We also designed graphics for the theatre boards with decorative signs and lettering for the theatre.
