Les Bleuets FC
Les Bleuets FC is a Football Training Club based in Hong Kong. The club provides football training and activities for school children between the ages of 2-15.
Client
Les Bleuets Hong Kong
Year
2023
Category
Football club
Type of Work
Visual identity
Merchandise
Promotional materials
Back in 2022 PACA&CO. was asked to develop the club’s logo. The chosen logo consists of a blue corn flower native to France set on a blue shield with Tricolore and football icon in the middle.
Our working relationship continues with Les Bleuets FC, developing their website which serves as an important portal to communicate and promote their courses; and football flyers to attract new members. PACA&CO. also designed the club’s football kit which is proudly worn by their players.
What began as a logo design project has developed into a full on brand experience. The club has grown from strength to strength, from a single venue in Stanley to five different venues all over Hong Kong.
Besides football training on a weekly basis, the club also organises TeamDates, team building activities such as: visit tours, community service, junk boat trips and many more.
The football kit design plays an important part of the Les Bleuets FC brand. This was not just a football shirt and shorts, but a uniform that must be worn when training and playing at matches. The Marinère design was inspired by French sailor’s shirts. This stylish and distinctive design really sets them apart from others.
