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39-41 Shan Mei Street, Fo Tan, Shatin, Hong Kong

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Yuencha 雲茶

Logo Design

 

Brief: Yuencha is a Chinese tea house/merchant in Hong Kong, specialising and importing Pu Erh tea from ‘Yunnan – 南’. The old logo was simply a yin-yang symbol. Although appropriately used and symbolises the health and balance. Yin-yang is a cliché and commonly used across Chinese culture and ideas. Our task was to create a logo that has ownership but still maintain the health and balance qualities.

 

Solution: We played around with many design ideas, eventually we came back to the yin-yang, But we manipulated and evolved the designs to make it unique.

 

Outcome: The swirls in the yin-yang symbol was redrawn to combine swirling cloud  and tea leaf. This made the logo more ownable and still in keeping with its core idea.