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Yuencha 雲茶

Logo Design


Brief: Yuencha is a Chinese tea house/merchant in Hong Kong, specialising and importing Pu Erh tea from ‘Yunnan – 南’ China. The old logo was a yin-yang symbol; Which is very commonly used in Chinese culture; symbolises health and balance. We took this as a starting point and gave it a twist, to give the name some ownership.


Solution: We played around with many design ideas, eventually we came back to the yin-yang, But we manipulated and evolved the designs to make it unique.


Outcome: The swirls in the yin-yang symbol was redrawn to combine swirling cloud  and tea leaf. This made the logo more ownable and still in keeping with its core idea.


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