Yuencha 雲茶

Logo Design

 

Brief: Yuencha is a Chinese tea house/merchant in Hong Kong, specialising and importing Pu Erh tea from ‘Yunnan – 南’ China. The old logo was a yin-yang symbol; Which is very commonly used in Chinese culture; symbolises health and balance. We took this as a starting point and gave it a twist, to give the name some ownership.

 

Solution: We played around with many design ideas, eventually we came back to the yin-yang, But we manipulated and evolved the designs to make it unique.

 

Outcome: The swirls in the yin-yang symbol was redrawn to combine swirling cloud  and tea leaf. This made the logo more ownable and still in keeping with its core idea.

 

Unit 29, 14th Floor, Block B, Wah Lok Industrial Centre, 
39-41 Shan Mei Street, Fo Tan, Shatin, Hong Kong

T +852 2776 0500   |   E enquire@pacaco.com

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