Yuencha 雲茶

Logo Design

 

Brief: Yuencha is a Chinese tea house/merchant in Hong Kong, specialising and importing Pu Erh tea from ‘Yunnan – 雲南’ China. The old logo was a yin-yang symbol; Which is very commonly used in Chinese culture; symbolises health and balance. We took this as a starting point and gave it a twist, to give the name some ownership.

 

Solution: We played around with many design ideas, eventually we came back to the yin-yang, But we manipulated and evolved the designs to make it unique.

 

Outcome: The swirls in the yin-yang symbol was redrawn to combine swirling cloud ‘雲’ and tea leaf. This made the logo more ownable and still in keeping with its core idea.