World Health Organization

Western Pacific Region

 

Background: Design a campaign to raise awareness of antimicrobial resistance (drug resistance diseases) – aimed at medical professionals.

 

Approach: To set out and create a very distinctive look that highlighted key facts and solutions through simple messaging for an audience whose time is limited (medical professionals) and English as a secondary language. This reflected the diverse regional languages and cultures; Also where internet access is limited.

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Solution: Key facts and information in a printed form packaged in a folder – Simple and clear design, with key facts, info-graphics and charts. A downloadable PDF option was also available. The format is designed to be updated or expanded.