The History Channel – HD
Brief: The launch of History Channel HD, brining high definition channel and programs to the viewers. The client wanted a ‘HD’ tag / bolt-on logo to the existing History Channel logo.
Approach: To push our client’s preconceived ideas of just a bolt-on logo. By studying the existing logo, we discovered that the History Channel logo has a three dimensional typeface. We used this element to develop some design options from bolt-on logos to a 3D logo that can be animated.
Solution: Our solution was taking the existing ‘H’ symbol of History Channel logo to create a three-dimensional cube. The cube would then turn 45° on its x-axis to reveal the letters ‘HD’ engraved in the cube.