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Sun Life Financial
Digital Marketing / Promotional Materials


Brief: Sun Life sponsors the Canadian Rugby Sevens team at the Hong Kong Seven Event, and associated events. Develop fun, engaging brand focused collateral. To promote Sun Life’s sponsorship of the Canadian Rugby Sevens Team in Hong Kong, and increase their support.


  • Promotional web banners

  • EDM’s

  • Event T-shirts

  • E-newsletter.


Outcome & Approach: Successful awareness of the event, Canadian Team and Sun Life’s sponsorship of the team, and increased attendance at associated team events.


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