Brief: PACA&CO. was commissioned by photographic company Psycholux to design their company logo.
Approach & Solution: The client wanted a playful and less formal logo; the name was inspired by Alfred Hitchcock's crime movies. We took the approach of his vintage movie posters designed by Saul Bass. We adapted his techniques and styles to create a selection of designs.
Outcome: The client chose a simple logotype with a gun graphic as a shadow. This design has captured the essence of the name and the source of inspiration.