Unit 29, 14th Floor, Block B, Wah Lok Industrial Centre, 
39-41 Shan Mei Street, Fo Tan, Shatin, Hong Kong

T +852 2776 0500   |   E enquire@pacaco.com

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© 2020 by PACA&CO. Limited. 

Psycholux

Logo Design

 

Brief: PACA&CO. was commissioned by photographic company Psycholux to design their company logo. 

Approach & Solution: The client wanted a playful and less formal logo; the name was inspired by Alfred Hitchcock's crime movies. We took the approach of his vintage movie posters designed by Saul Bass. We adapted his techniques and styles to create a selection of designs.

 

Outcome: The client chose a simple logotype with a gun graphic as a shadow. This design has captured the essence of the name and the source of inspiration.