Our Aqua Planet
Bottled Water – Identity and packaging
Brief: To create a signature brand for Our Aqua Bottled Water. The concept was to increase awareness of local causes promoted on the bottle, with some of the start up profits returned to the selected cause. Social activism through consumer habits.
Approach & Solution: Creation of the identity lead to the complete packaging and labelling solution, reflecting an approach that combined ethos to the brands core values and that reflects that of the target market.