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Kumutu – Adventure Distribution 
Brand Identity


Brief: Kumutu is a start-up travel agent specialising in adventure sport holidays.To create a dynamic name and identity that reflects the business and the customer experience.

Solution: The name ‘Kumutu’ has been created to reflect: the bespoke, adventure and the experience. The emblem ‘K’ of Kumutu was developed to reflect an ethnic design and the exotic destinations on offer. 


Outcome: The name and ‘K’ symbol together with ‘K’ super graphic create dynamic design look and the experience of adventure sport.