Hong Kong Broadband Network

Digital Marketing – MPU

 

Brief: Increase digital presence and service options. To be an alternative HK provider. Digital marketing promotions offering rewards through social media sharing.

Criteria:

• Expand the brand playful and imagery and copy

• Creative promotional web banners & EDM’s

• Develop fun and engaging brand focused collateral

• Encourage targeted audience to share and get rewards.

• Creative promotional web banners

• Develop fun and engaging brand focused collateral.

 

Outcome & Approach:

• Quick turnaround strategy reflecting the nature of social media

• Successful uptake and expansion of rewards through sharing, thus greater awareness of the brand and product options.

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