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Hong Kong Broadband Network
Digital Marketing – MPU
Brief: Increase digital presence and service options. To be an alternative HK provider. Digital marketing promotions offering rewards through social media sharing.
Criteria:
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Expand the brand playful and imagery and copy
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Creative promotional web banners & EDM’s
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Develop fun and engaging brand focused collateral
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Encourage targeted audience to share and get rewards.
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Creative promotional web banners
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Develop fun and engaging brand focused collateral.
Outcome & Approach:
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Quick turnaround strategy reflecting the nature of social media
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Successful uptake and expansion of rewards through sharing, thus greater awareness of the brand and product options.
