Health supplement packaging
Brief: To create a range of packaging design for a German-made health supplement company. The supplements are marketed in China and Hong Kong. The client wanted to modernise the old designs to appeal to a younger audience.
Approach & Solution: The market is saturated with similar products, to make this brand stand out from the others we had to modernise the design. Firstly we created a set of vibrant colour code system to separate the various products; Combined bold Chinese characters were used for big impact and high legibility. Additionally, medical based illustrations were used to help to identify the specific targets.
Outcome: An eye-catching range of supplement packaging that would stand out on the shelves and easy for customers to identify.