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Classis Toys

Product design / packaging


Brief: Classis Toys is a toy manufacturer operating in Dongguan China. They produces metal and plastic die-casts toys. Their products are sold worldwide. PACA&Co. has worked closely with Classisms Toys to develop 3D models as well as product packaging. We have create a range of military die cast vehicles and a set of packaging for European and U.S. markets.

Outcome: The military packaging range was inspired by the instruments in the vehicles. Detailed switches, radar display, and buttons in the cockpit are featured throughout the packaging. This idea helps enhance the experience and add extra dimensions to the product. For consistency and in keeping with the military theme, a set of typographic style and graphic elements were used in the range.


HKTDC Toy Fair


Brief: From 2016 onward we have been creating exhibit  booth designs for Classis Toys. Each year Classis Toys exhibit their products at Hong Kong Trade Development Council Toy Fair. Attracting buyers from all around the world, the exhibition is used to showcase their latest products and attract would-be buyers. To create a unified design that applies to signage and shelving. It must stand out and attract visitors.

Outcome: The chosen design was a graphic that represents an explosion and dynamism of the company and its products, bright colours and product shots were superimposed into the graphic. The outcome was a very sharp and modern design that stands out from the crowd.

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