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39-41 Shan Mei Street, Fo Tan, Shatin, Hong Kong

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Classis Toys

Product design / packaging

 

Brief: Classis Toys is a toy manufacturer operating in Hong Kong, their factory in Dongguan China produces metal and plastic die-casts; their toys are sold all over the world. PACA&Co. was commissioned to design 3D models as well as packaging and pack shots. We were asked to create a range of military toy vehicles and a set of packaging for European and U.S. markets.

Outcome: The military packaging range was inspired by the instruments in the vehicles. Detailed switches, radar display, and buttons in the cockpit are featured throughout the packaging. This idea helps enhance the experience and add extra dimensions to the product. For consistency and in keeping with the military theme, a set of typographic style and graphic elements were used in the range.

 

HKTDC Toy Fair

 

Brief: From 2016 onward we have been creating exhibit  booth designs for Classis Toys. Each year Classis Toys exhibit their products at Hong Kong Trade Development Council Toy Fair. Attracting buyers from all around the world, the exhibition is used to showcase their latest products and attract would-be buyers. To create a unified design that applies to signage and shelving. It must stand out and attract visitors.

Outcome: The chosen design was a graphic that represents an explosion and dynamism of the company and its products, bright colours and product shots were superimposed into the graphic. The outcome was a very sharp and modern design that stands out from the crowd.